Team Ltd
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US $3,049.99
As a small business you will probably get approached by a local sports team or community event to be a sponsor. When marketing your small business this may seem an attractive marketing tactic to gain awareness or even perhaps trial of your product or service. However before you agree there are things you should consider.
What Are You Getting for Your Sponsorship?
Make sure you discuss with the organisation or event organiser how you can maximise your sponsorship dollars and get in writing what exposure your business will receive.
Some questions to ask are:
- Where will my logo, brand or business name appear?
- How and how often will my logo, brand or business name appear?
- Is it an exclusive sponsorship or is it shared with other businesses? Who are the businesses that will be sharing the sponsorship and are they compatible with my business?
- What additional benefits will I receive for my sponsorship? For example, inclusion of an ad in their program, allocated seats to a game or event to entertain your customers, players of the sports team meeting your key customers etc
To ensure the quality of your logo is maintained, insist on approving any material where your logo or information on your brand or business will appear.
Cost Versus Benefit
With any marketing tactic you implement you need to be aware of the costs involved versus the results you want to achieve. Sponsorship as a marketing tactic should be no different. Analyse the cost of your sponsorship versus the estimated results you want to achieve. Compare your sponsorship costs to marketing tactic costs to determine if your money could be better spent on an alternative marketing tactic. For example, if you sponsor a luncheon how many leads do you hope to generate from the sponsorship? Would you generate more leads from a direct mail campaign to the same target audience?
If you are unable to afford a particular sponsorship you may be able to negotiate on price or contribute to a joint sponsorship. With joint sponsorships make sure your sponsorship is shared with a business which complements yours and is not a direct competitor.
Setting a Budget
Set a budget for how much you want to commit to sponsorship. Plan in advance what event, organisations etc you wish to sponsor for the year and stick to your plan. It is likely you will receive requests throughout the year from organisations that require sponsorship. Unless they offer a once in a lifetime opportunity, it is best to stick to your plan to avoid overspending and hasty sponsorship agreements that may not be relevant for your business and target market.
Relevance for Your Target Market
Choose sponsorships that are relevant to your brand or business and appeal to your target market. Try not to choose sponsorships that only interest you or a particular employee. It is no use sponsoring the local football team if the players or spectators are not your target market.
Tracking Results
Tracking of sponsorship tactics is often difficult due to the wide audience they have the potential to reach.
Some ways to track your sponsorship results include:
- Measuring the media exposure from the sponsorship eg. mention of the event and your sponsorship in the local newspaper, on the radio station etc
- Measuring the exposure of your brand or business on other mediums eg. programs, clothing, signage etc
- New customers that have come from your sponsorship involvement eg. asking customers where did they hear about you or undertaking market research which analyses customer recall of where they saw your brand or business name
- Privileges you receive from the sponsorship eg. access to databases
- Contacts with people who may be influential that you could not ordinarily get to eg. members of parliament, sports stars etc
Sponsorship can be a great marketing tactic; however it is always wise to work out what it will do for your small business before you commit to spending your valuable marketing dollars.
© Marketing for Business Success Pty Ltd 2008
Susan Oakes, as a marketing coach helps small businesses get and stay on the path of success. One key area of focus is the development and implementing of a customer care program so small businesses can keep their key customers and attract new customers with a simialr profile. For more information visit http://www.m4bmarketing.com
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Ltd $8.49 Ltd |
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Canonical Ltd. $70.1 High Quality Content by WIKIPEDIA articles Canonical Ltd is a private company founded by South African entrepreneur Mark Shuttleworth for the promotion of free software projects. Canonical is registered in the Isle of Man and employs staff around the world, along with its main offices in London, support office in Montreal and OEM team in Lexington, Massachusetts, USA and Taipei, Taiwan. Author: Miller, Frederic P./ Vandome, Agnes F./ McBrewster, John Binding Type: Paperback Number of Pages: 78 Publication Date: 2010/08/20 Language: English Dimensions: 6.00 x 9.02 x 0.19 inches |
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Steelers SUPER BOWL XL 8x10 color photo #3 LTD ED TEAM $10.1 Steelers SUPER BOWL XL 8x10 color photo #3 LTD ED TEAM Steelers SUPER BOWL XL 8x10 color photo #3 LTD ED TEAMEvery signed item comes fully certified with a tamper proof hologram certificate of authenticity and is backed by the SportsMemorabilia.com Authenticity Guarantee. |
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Lou Holtz Signed Photo - 11x14 Running LTD Team Steiner Hologram $118.9 Lou Holtz Signed Photo - 11x14 Running LTD Team Steiner Hologram Lou Holtz is one of the greats when it comes to college football coaches. He coached six different teams and led Notre Dame to an NCAA Championship in 1988. Retiring with 242 career wins, Holtz is now a television analyst for ESPN. Lou Holtz has autographed this great 11x14 photograph of him taking the field with the Fighting Irish and is limited edition of 2000. A Steiner Sports hologram and Certificate of Authenticity is included. |
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Adidas Team Wheeled Bag - Team/Equipment Bags $119.99 When youve got to get the gear to the game, this durable wheeled bag is the way to go. Compression straps give load extra support, while padded handles on top and bottom make traveling with team gear a breeze. Features include zippered main compartment, internal zipper compartment and two large zipper side compartments. FreshPAK inhibits odor-causing bacteria. In-line skate wheels. Locking telescoping padded luggage handle and padded wrapped haul handles. D polyester. Imported. Size x x /. Color Black only. Team/Equipment Bags - Team/Equipment Bags |
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Schutt Team Equipment Bag - Team/Equipment Bags $34.99 Heavy duty denier polyester with a heavy mesh pouch. Holds helmets, shoulder pad, football uniforms and other equipment. Size x x Color Black only.Team/Equipment Bags - Team/Equipment Bags |
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Pitchblack Ltd. $12.49 Pitchblack Ltd. |
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Happiness Ltd. $7.49 Happiness Ltd. |
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Exposure Ltd $10.49 Exposure Ltd |
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Ltd. Form $8.99 Ltd. Form |
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Adidas Team Carry XL Equipment Duffel Bag - Team/Equipment Bags $64.99 Duffel features large main compartment with heavy duty zipper. Interior mesh lined compartment. Detachable padded shoulder strap. Side haul handle. Valuables pocket. D polyester. Dimensions x x . Color Black only. Team/Equipment Bags - Team/Equipment Bags |
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Reebok NFL Team Structured Flex Cap - NCAA Team Caps & Visors $21.99 Grey with team color series. Raised front logo embroidery. Self fabric cut and sew on crown and visor. Two-color NFL Shield embroidered on back. nylon/ cotton/ polyurethane. Imported. Adult Sizes S - XL. Available Teams Steelers, Bears, Chargers, Colts, Dolphins, Eagles, Falcons, Giants, Jets, Packers, Patriots, Raiders, Ravens, Redskins, Saints.NCAA Team Caps & Visors - NCAA Team Caps & Visors |
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Adidas Scorch Team Duffle Bag - Team/Equipment Bags $64.99 The ultimate in team bags! Made to carry everything needed for those big tournaments and games. Large main compartment with a sturdy zip, a separate FreshPAK wet/dry compartment for your used gear, a stow-away ball pocket, and an adjustable LoadSpring shoulder strap that takes the weight off the back. D polyester oval ripstop. Imported. Dimensions x x . Colors Black, Scarlet, Royal. Team/Equipment Bags - Team/Equipment Bags |
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Champro Braided Ball Bag - Team/Equipment Bags $4.99 Draw rope closure. Holds balls. Braided nylon. Color White only.Team/Equipment Bags - Team/Equipment Bags |
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Asics Ball Bag - Black - Team/Equipment Bags $24.99 With its pull toggle top opening and spacious interior large enough to hold volleyballs, this bag is great for the court or the sand. Comes with a special exterior pocket for holding a clipboard, and a nylon web storage strap for easy carrying. Dimensions x x . Color Black only. Team/Equipment Bags - Black - Team/Equipment Bags |
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Team Express Luggage Tag - Softball Home & Office $1 Printed luggage tag with Team Express logo on the front. Additional space for name and address on back. One Size.Softball Home & Office - Softball Home & Office |
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Team Express Squeeze Water Bottles - Sports Medicine $2.99 Wide mouth makes filling with ice easy. One piece red push/pull cap with Team Express/Football America logo on one side. Water bottles sold individually.Sports Medicine - Sports Medicine |
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Autographed Lou Holtz Photograph - 11x14 Running LTD Team Custom Framed Steiner Hologram $199.06 Autographed Lou Holtz Photograph - 11x14 Running LTD Team Custom Framed Steiner Hologram Lou Holtz is one of the greats when it comes to college football coaches. He coached six different teams and led Notre Dame to an NCAA Championship in 1988. Retiring with 242 career wins, Holtz is now a television analyst for ESPN. Lou Holtz has autographed this great 11x14 photograph of him taking the field with the Fighting Irish and is limited edition of 2000. A Steiner Sports hologram and Certificate of Authenticity is included. White Mat and Mahogany Color Framed as shown. |
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Signed Holtz Photo - 11x14 Running LTD Team Custom Framed Steiner Hologram $199.06 Signed Holtz Photo - 11x14 Running LTD Team Custom Framed Steiner Hologram Lou Holtz is one of the greats when it comes to college football coaches. He coached six different teams and led Notre Dame to an NCAA Championship in 1988. Retiring with 242 career wins, Holtz is now a television analyst for ESPN. Lou Holtz has autographed this great 11x14 photograph of him taking the field with the Fighting Irish and is limited edition of 2000. A Steiner Sports hologram and Certificate of Authenticity is included. Custom White Mat and Premium Black Color Framed as shown. |
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LTD $14.99 Track Listing: 1. Ltd, 2. Launching Pad, 3. Everything Turns Around, 4. Ideas Bleed, 5. Blackwood Garden, 6. Eat My Cake, 7. Fucked Up, 8. Nipple, 9. Daylight of the Moon, 10. Belief and Hailstones, 11. Grounding |
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Chalk Talk Team Mom Pendant with Necklace - Baseball Keychains & Baseball Jewelry $34.99 Great gift for your team mom! Sterling silver Team Mom charm on a sterling silver box link chain. Imported. Sizes , , .Baseball Keychains & Baseball Jewelry - Baseball Keychains & Baseball Jewelry |
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Chalk Talk Team Mom Pendant with Necklace - Softball Keychains & Softball Jewelry $34.99 Great gift for your team mom! Sterling silver Team Mom charm on a sterling silver box link chain. Imported. Sizes , , .Softball Keychains & Softball Jewelry - Softball Keychains & Softball Jewelry |
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Reebok Adult NFL Structured Flex Cap - NCAA Team Caps & Visors $21.99 Solid cap with pop color logo. Raised team logo embroidery with rush stitch detail. Full-color team logo embroidered on back. nylon/ cotton/ polyurethane. Imported. Adult Sizes S - XL. Available Teams Bears, Chargers, Colts, Dolphins, Eagles, Falcons, Giants, Jets, Packers, Patriots, Raiders, Ravens, Redskins, Saints, Steelers.NCAA Team Caps & Visors - NCAA Team Caps & Visors |
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Adidas Scorch Compression Briefcase - Team/Equipment Bags $59.99 Briefcase features two zippered main compartments with a padded computer sleeve. Roomy zippered tricot lined valuables pocket with key fob. TPE bottom for weather-resistant durability. Removable LoadSpring shoulder strap distributes weight for easy carrying. D polyester. Imported. Dimensions x x . Color Black only.Team/Equipment Bags - Team/Equipment Bags |
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MLB Team Schedule Watch - MLB Accessories $79.98 Arrives pre-programmed with team schedule in a gift box! The song Take me out to the ballgame plays at the start of each game. Scroll function displays upcoming games, start time and location as well as past World Series Champions. Alarm, hourly chime, EL backlight. USB connector for updates. One year limited warranty. Available Teams Phillies, Angels, Braves, Cardinals, Cubs, Dodgers, Mets, Red Sox, White Sox, Yankees.MLB Accessories - MLB Accessories |
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Asics Women's Team Polo - Polos $5.98 Tapered through the torso to fit a womans physique, this comfortable Hydrology polo also features a ribbed collar and arm band openings. Hydrology. Imported. Womens Sizes XS - XL. Colors White, Red, Black.Polos - Polos |
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Under Armour Men's Performance Team Polo - Polos $44.99 Unbelievable Comfort! A classic polo built from power-stretch fabric to make the most comfortable polo on the market. Under Armour has combined performance with style for use as a coach or just casual use. Call for Team Pricing. Adult Sizes S - XL. Colors Black, Green, Navy, Maroon, Royal, Scarlet. HeatGear For when its hot. Keeping athletes cool, dry, and light. Ideal use Extremely warm weather. Over a decade ago, HeatGear, the original second skin layer, sparked the revolution of performance apparel. Polos - Polos |
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Adidas Team Wheeled Bag - Equipment Baseball Bags $119.99 When youve got to get the gear to the game, this durable wheeled bag is the way to go. Compression straps give load extra support, while padded handles on top and bottom make traveling with team gear a breeze. Features include zippered main compartment, internal zipper compartment and two large zipper side compartments. FreshPAK inhibits odor-causing bacteria. In-line skate wheels. Locking telescoping padded luggage handle and padded wrapped haul handles. D polyester. Imported. Size x x /. Color Black only. Equipment Baseball Bags - Equipment Baseball Bags |
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Adidas Team Wheeled Bag - Softball Equipment Bags $119.99 When youve got to get the gear to the game, this durable wheeled bag is the way to go. Compression straps give load extra support, while padded handles on top and bottom make traveling with team gear a breeze. Features include zippered main compartment, internal zipper compartment and two large zipper side compartments. FreshPAK inhibits odor-causing bacteria. In-line skate wheels. Locking telescoping padded luggage handle and padded wrapped haul handles. D polyester. Imported. Size x x /. Color Black only. Softball Equipment Bags - Softball Equipment Bags |
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DC BDR LTD Snowboard - Men's $299.95 The team at DC has been working night and day to create a whole different look and feel for snowboarding. The BDR features the focus axis flex profile to maintain high performance drive combined with smooth transitional flex. A true twin tip with Bender anti camber technology, the BDR is a versatile all mountain freestyle board. Key Features of The DC BDR LTD Snowboard 153cm: True Twin Focus Axis - 6 Infinite Blend Sidecut Bender Anti Camber Technology Aeron Core 64.20 Bi-Ax 7200 Sintered Supreme Base Centered Stance Length (cm): 153 Effective Edge (cm): 116.00 Tip/Tail Width (cm): 29.30 Waist Width (cm): 25.20 Sidecut (m): 8.4 Size: 153 cm Color: As Shown Gender: Male Age: Adult |
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Schutt Large Wheeled Equipment Bag - Team/Equipment Bags $99.99 In-Line skate wheels for smooth rolling, storage and ease of use. Reinforced button and shoulder straps. Padded adjustable shoulder straps. Heavy-duty nylon webbing. Size x x . Color Black only. Team/Equipment Bags - Team/Equipment Bags |
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Reebok NFL Structured Flex Mesh Cap - NCAA Team Caps & Visors $23.99 Raised front logo embroidery. Team logo die cut and bonded over pop color panel. Stretch mesh side and back panels. Two-color NFL shield embroidered on back. polyester/ cotton/ spandex. Imported. Adult Sizes S - XL. Teams Falcons, Bears, Chargers, Colts, Dolphins, Eagles, Giants, Jets, Packers, Patriots, Raiders, Ravens, Redskins, Saints, Steelers.NCAA Team Caps & Visors - NCAA Team Caps & Visors |
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Rawlings Team Pine Tar With Applicator - Baseball Bat Accessory $12.99 Team Tar! Comes in a heavy-duty leather case with sewn in cloth interior for application. Includes one oz. bottle of pine tar and snap swivel so it can hanging.Baseball Bat Accessory - Baseball Bat Accessory |
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Team Express Squeeze Water Bottles - Sideline/Field Marking $2.99 Wide mouth makes filling with ice easy. One piece red push/pull cap with Team Express/Football America logo on one side. Water bottles sold individually.Sideline/Field Marking - Sideline/Field Marking |
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Team Express Luggage Tag - Baseball Keychains & Baseball Jewelry $1 Printed luggage tag with Team Express logo on the front. Additional space for name and address on back. One Size.Baseball Keychains & Baseball Jewelry - Baseball Keychains & Baseball Jewelry |
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Team Express Luggage Tag - Baseball Home & Baseball Office $1 Printed luggage tag with Team Express logo on the front. Additional space for name and address on back. One Size.Baseball Home & Baseball Office - Baseball Home & Baseball Office |
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Team Express Luggage Tag - Softball Keychains & Softball Jewelry $1 Printed luggage tag with Team Express logo on the front. Additional space for name and address on back. One Size.Softball Keychains & Softball Jewelry - Softball Keychains & Softball Jewelry |
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Athletic Specialties Mesh Equipment Bag - Team/Equipment Bags $4.99 Mesh nylon with drawcord and closure lock. Write-on tag is sewn into seam. Screen printing available for additional cost. Size x . Color White only.Team/Equipment Bags - Team/Equipment Bags |
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Champro Mesh Ball/Laundry Bag - Team/Equipment Bags $8.7 Drawstring closure, cord lock and name tag. Easily fits either - balls, equipment or laundry. Dimension x . Colors Black, Gold, Kelly, Orange, Royal, Scarlet, White.Team/Equipment Bags - Team/Equipment Bags |
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Rawlings Football Ball Bag - Black - Team/Equipment Bags $99.99 Holds up to regulation sized footballs. Insulated ball dividers and side pocket for extra storage. Made of heavy-duty ballistic nylon material. Padded shoulder strap for carrying on shoulder. Extended side straps for back pack carry capabilities. Side pocket for extra storage. Padded adjustable shoulder strap. Holds full size footballs Color Black only. Dimensions L x W x H Team/Equipment Bags - Black - Team/Equipment Bags |